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- Web site Promotion Firm
- Web site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
- Internet Marketing Demystified
- Interviews and Articles
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- Taking Risks, Increasing Response
- A New Decade for Direct: Marketers/Copywriters Embrace Change
- 4 Reasons Why Direct Mail Can Thrive in the Social Media Age
- Getting Big Response from Small Budgets
- A Closer Look at Customer-Centricity
- 6 Web site Ways Support Your Direct Mail
- 5 Reasons to Test the Lift Letter
- 5 Common Customer Segmentation Mistakes to Avoid
- B-to-B Insights: Looking for the Right Words
- 2 Do's, 2 Don'ts for Direct Mail Gift Offer
- Offline Meets Online
- 5 Ways to Get Your Web site Up to Speed
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- 4 Ways to Improve B-to-B Direct Mail
- The New Direct Mail List Frontier: Online-Generated Leads
- When You Need to Generate Sales Fast
- Gary Hennerberg's Four Part Series on Marketing Costs
- Prospecting Done Right
- The Power of Referrals
- Art and Science of Back-End Marketing
- Direct Marketing as a Strategy
- Passing the Torch
- Eight Steps to Energize Your Marketing Database
- Direct Marketing Arithmetic Demystified
- Arithmetic of Getting Leads
- Reading Test Results
- Predicting Future Results — 17 Reports
- What’s Your Measurable Marketing IQ?
- Allocating Orders from Unknown Sources
- Transferring Core Direct Marketing Competencies to the Web
- 17 Key E-Business Metrics
- Measuring Your Web site Profitability
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Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Direct Marketing Companies and Categories
Served Over Three Decades of Experience
Hennerberg’s direct marketing consultancy and creative services firm, established in 1992, has served many direct marketing companies, ranging from Fortune 500 companies to start-ups. A partial list of clients includes:
Assurity Life Insurance Company (term and guaranteed issue life direct mail insurance)
AAA Life Insurance (AAA member term life insurance)
Sandia Resort and Casino (leisure and entertainment)
Medical Arts Supply (medical direct mail)
ADS Home Security (home security systems)
Crossvale (IT consulting and training)
Collin Street Bakery (direct-to-consumer food)
Saxon Mortgage (home mortgages)
Nationstar Mortgage (home equity loans)
ICOM (consumer surveys)
D Magazine (the magazine of Dallas)
The Land Report (magazine for landowners)
D Home (magazine for Dallas homeowners)
Concrete Paver Systems (commercial and residential construction)
Commercial Cost Control (b2b construction audits)
WebMakerUSA.com (small business websites)
American Writers and Artists - AWAI (home study programs)
Borano (handcrafted doors)
Churchcastle Ltd (UK merchandise marketer)
Settlement Capital (annuity settlements)
Taipan Financial (investment newsletter)
Cryer Creek Kitchens (direct-to-consumer food)
Merchant Bank of Texas (business lender)
CitiFinancial (automotive loans)
Shari's Berries International (direct-to-consumer food)
American List Counsel (lists, package insert media)
Target Direct Marketing (college recruitment)
EBSCO (magazine subscriptions)
AAA Carolinas (member-based travel and road service organization)
Dow Chemical (chemicals)
Williamson-Dickie Mfg. Co. (“Dickies” brand clothes)
United Lending Partners (home mortgages)
Harmony Travel (cruises and tours for Barbershop Harmony Society members)
Diamond Fitness (fitness equipment, flooring, sports performance)
Santa Barbara Charter (charter airline company)
Benefit Concepts (business succession plans and insurance)
U.S. Marketing Corporation (credit card marketing)
Skrudland Photo, Inc. (photo finishing)
Sigma Micro Software Corporation (catalog software)
Lyrick Studios (Barney® Fan Club)
Small Business Worldwide (B-to-B portals)
American Pools & Fountains (outdoor pools)
Beckett Corporation (water gardening)
ACP Systems (automotive business software)
Womeninc.com (women’s business resource)
GTE Supply (telecommunications)
McCormick Advertising (agricultural communications ad agency)
Some of the categories Hennerberg has worked with over the years include:
Insurance
Food
Telecommunications
Credit Marketing
Shopper Surveys
Magazine Subscriptions
College Marketing
Apparel
Photofinishing
Fitness Products
Yellow Page
Advertising Software
Travel
Home
Mortgages
Non-Profit
Children’s Publishing
Newsletters
Seminars
Collectibles
Water Gardening
High-End Doors
Industrial Pipe
Dental Products
Personal Security
Uniforms
Souvenirs
Satellite Technology
Agricultural Products
Automotive direct mail marketing
Auto direct mail
Medical direct mail
Direct mail insurance leads
Other categories where we are qualified to create direct mail campaigns include:
Plastic surgery direct mail
Lasik direct mail
Wave front lasik direct mail
Custom cornea direct mail
Cosmetic dentistry direct mail
Custom cornea lasik direct mail
Ophthalmology direct mail
Refractive surgery direct mail
Customvue lasik direct mail
Crystalens direct mail
Customvue direct mail
Wavefront guided direct mail
Teeth whitening direct mail
Neuromuscular dentistry direct mail
Automotive direct mail
Cataract surgery direct mail
Cosmetic surgery direct mail
Cataract direct mail
Direct marketing insurance
Real estate direct mail marketing
Lawn care direct mail
Direct marketing information products
Health club direct mail marketing
Direct mail mortgage marketing
Direct marketing physician pharmaceutical
