- Home
- SEO
- Web Sites
- Web Site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
- Internet Marketing
- Direct Mail Marketing
- Email Marketing
- About Us
- Contact
- Search Engine Optimization - SEO
- Web site Promotion Firm
- Web site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
- Internet Marketing Demystified
- Interviews and Articles
- Interviews
- Taking Risks, Increasing Response
- A New Decade for Direct: Marketers/Copywriters Embrace Change
- 4 Reasons Why Direct Mail Can Thrive in the Social Media Age
- Getting Big Response from Small Budgets
- A Closer Look at Customer-Centricity
- 6 Web site Ways Support Your Direct Mail
- 5 Reasons to Test the Lift Letter
- 5 Common Customer Segmentation Mistakes to Avoid
- B-to-B Insights: Looking for the Right Words
- 2 Do's, 2 Don'ts for Direct Mail Gift Offer
- Offline Meets Online
- 5 Ways to Get Your Web site Up to Speed
- Articles
- 4 Ways to Improve B-to-B Direct Mail
- The New Direct Mail List Frontier: Online-Generated Leads
- When You Need to Generate Sales Fast
- Gary Hennerberg's Four Part Series on Marketing Costs
- Prospecting Done Right
- The Power of Referrals
- Art and Science of Back-End Marketing
- Direct Marketing as a Strategy
- Passing the Torch
- Eight Steps to Energize Your Marketing Database
- Direct Marketing Arithmetic Demystified
- Arithmetic of Getting Leads
- Reading Test Results
- Predicting Future Results — 17 Reports
- What’s Your Measurable Marketing IQ?
- Allocating Orders from Unknown Sources
- Transferring Core Direct Marketing Competencies to the Web
- 17 Key E-Business Metrics
- Measuring Your Web site Profitability
- Interviews
- Contact Us
Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
The SEO Copywriter As Your Killer App
Rich content, planned and executed by an SEO copywriter, is crucial to success. You must be able to use power keywords, along with links using keywords to additional content on your website. Websites have a better chance of higher ranking when they are built with three tiers of pages:
- Tier 1 is your home page, including keywords with high demand, low supply, and with strong index scores
- Tier 2 are direct links from the home page and will include other keywords and key phrases that can enable high rankings on lesser used words and phrases
- Tier 3 are links from Tier 2 pages that drill down into more content to give your website higher credibility
These tiers will need to be constructed in a wireframe (the architecture of the site) with keywords and key phrases assigned to each page.
Then the SEO copywriter will be hand off the copy and wireframe to an experienced business web site designer who will give it the right look to promote your venture.
