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- Web site Promotion Firm
- Web site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
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- What’s Your Measurable Marketing IQ?
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Did you know…
- Search engines numbers include countless pages that are virtual spam, inflating numbers and potentially misleading someone thinking they are conducting smart SEO.
- 90% of all web pages are junk. They were created by scammers and spammers to make short-term money.
- Many web pages, including those reported by the search engines, contain the keyword but the Web site has nothing to do with the keyword.
When you combine page junk and spam, it’s no wonder there are bloated numbers that distort reporting of true competition. It’s likely the problem will only get worse with more spam, more junk and distractions.
Choosing the Right Keywords
Is the Difference Between Being
Organically Found Or Lost in a Black Hole
Choosing the right keywords is a science, and to be effective, you need to understand keyword supply. Supply is one of those numbers that’s not so easily found online, but we’ve identified a resource that gives us the data to be smarter about the words and phrases we select.
We have access to a resource that has spidered billions of web pages to find out what businesses of all sizes – small and large – are doing online. This spidering technology does more than just accumulate keywords. It only accepts good content pages and it weights each keyword according to how important it is for each page, and adds up all the weighted scores.
The final tally is “normalized” to 1 billion pages, whether it has accumulated 2 or 5 billion pages. If the supply number for a keyword changes over time, it provides a real indication of competitive supply per billion pages.
In this case, real supply isn’t a number of pages that contain a keyword. Any other keyword research tool you use only provides you with the number that the search engine provides. Real supply isn’t just a raw count of all pages with that word. This system is fine-tuned. Think of it as an index, weighing how competitive one keyword is with other keywords.
If you’re choosing the right keywords using free online tools, you are likely looking at bloated numbers that skew results. The program we use dumps the junk and spam, and it dilutes the one-offs and calculates a true competition index. This process pushes the concept of competitive supply many levels higher than what you see from most places. Follow our process, and keywords and optimization will be more successful for your Web site to be found.
