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- Search Engine Optimization - SEO
- Web site Promotion Firm
- Web site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
- Internet Marketing Demystified
- Interviews and Articles
- Interviews
- Taking Risks, Increasing Response
- A New Decade for Direct: Marketers/Copywriters Embrace Change
- 4 Reasons Why Direct Mail Can Thrive in the Social Media Age
- Getting Big Response from Small Budgets
- A Closer Look at Customer-Centricity
- 6 Web site Ways Support Your Direct Mail
- 5 Reasons to Test the Lift Letter
- 5 Common Customer Segmentation Mistakes to Avoid
- B-to-B Insights: Looking for the Right Words
- 2 Do's, 2 Don'ts for Direct Mail Gift Offer
- Offline Meets Online
- 5 Ways to Get Your Web site Up to Speed
- Articles
- 4 Ways to Improve B-to-B Direct Mail
- The New Direct Mail List Frontier: Online-Generated Leads
- When You Need to Generate Sales Fast
- Gary Hennerberg's Four Part Series on Marketing Costs
- Prospecting Done Right
- The Power of Referrals
- Art and Science of Back-End Marketing
- Direct Marketing as a Strategy
- Passing the Torch
- Eight Steps to Energize Your Marketing Database
- Direct Marketing Arithmetic Demystified
- Arithmetic of Getting Leads
- Reading Test Results
- Predicting Future Results — 17 Reports
- What’s Your Measurable Marketing IQ?
- Allocating Orders from Unknown Sources
- Transferring Core Direct Marketing Competencies to the Web
- 17 Key E-Business Metrics
- Measuring Your Web site Profitability
- Interviews
- Contact Us
Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Business Web Site Designer Services
Effective business Web site design attracts and retains visitors through:
- Design that doesn’t hinder the user’s access to information
- Organized, intuitive navigation, delivering site visitors directly to relevant information
- Clean, uncluttered, yet informative layout, formatted so key elements are easily found in expected locations
- An intentional blend of text, bullet points, relevant images and purposeful graphics (instead of stock photos of people shaking hands, just to fill space)
- Headings, copy, page titles, and file names that are purposely friendly to both humans and search engines.
- Readable text in columns that don't span the entire width of the page (making them easier for the eye to follow), in colors that contrast with the background
- Links from every page back to the rest of the site
- Direct display of the home page, without irritating, introductory “splash” pages.
The design of your Web site will be driven by one overall goal: to deliver qualified prospects or buyers to your business, while reflecting the character of your company, products, and services.
The best design will go unnoticed by your site visitors. It becomes a transparent portal to the information they're seeking about you, without being distracting, confusing, or cumbersome.
