Business-to-Business
Web Site Strategy and Development

Business-to-business Web site development and marketing continues to be an important component for sales growth in the b-t-b space.

If you sell to other businesses, the first item to consider is the objective of your web site. For many b-to-b companies, it’s to generate leads. We’ll work with you to determine the best way to generate contact information and build an email list.

 

Here are a few reasons why if you’re selling in the business-to-business space that you should have a Web site:

 

1. Establish A Presence
Millions of people worldwide have access to the Web. No matter what your business is, you can't ignore millions of prospects. You know your competitors will have a business-to-business web site (we’ve worked with firms who have had competitors from outside the U.S. suddenly become completion just by having a web site visible in the U.S.).

 

2. Network
A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. You can pass out your business card to thousands, maybe millions of potential clients and partners, with your web site.

 

3. Make Business Information Available
You can supply basic business information on your web site. Your hours. What you do. How to be contacted, location, sales, and best of all, when you use email as a direct marketing tool you can keep customers and prospective customers informed. You also include autoresponder messages that are sent out in sequence.

 

4. Serve Your Customers
Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll find even more ways to harness online technology. You can have forms available to pre-qualify for loans, or a search for hard-to-find item. Or let the customer see if you have the size and color they want.

 

5. Answer Frequently Asked Questions
Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with you. Post them on your business-to-business Web site and you will have removed another barrier to doing business with you and freed up some time for that harried phone operator.