Implementing the items to upgrade your web site and visibility on the internet will help you, but the only way to continue to make improvements will be analyzing Web site traffic using a tool such as Google Analytics. You can increase targeted web site traffic and measure several items such as:
- Daily web traffic
- Pages viewed most
- Keywords and key phrases drawing the highest traffic
- Sources of traffic
Adding Google Analytics behind the scene of your website will be a place to measure what is successful so you can continue to refine and improve rankings. Best of all, it’s free and relatively easy to add.
Let’s face it: you can only manage it if you measure it. Here’s a quick review of the Web site metrics routinely used:
- Unique Visits: how many people visit the website per month, not the total number of hits or clicks.
- Page Views: a measure of what pages on a site were seen the most. A large number of views indicates that the content on a page is of greater interest to visitors than content in other parts of the site.
- Pages: tells us which pages cause visitors to abandon the site. A high exit rate indicates the content on the page was of little interest to visitors.
- Bounce rate: how many people driven to the site from an external traffic source (organic search, pay-per-click, banner ads) viewed just one page of the site and then left; an indication of poor search optimization and lack of compelling content.
- Stickiness: how long people stay on a particular page or web site when they arrive. The longer they stay, the greater your chance of making brand impressions or sales.
- Site entry points: this metric tells you how people get into your site and also the pathways they travel to reach your landing or transaction pages.
- Keywords and phrases: tracking the source of traffic to determine which keywords and phrases people searched to find your site.
- Conversion rate: percentage of visitors to a transaction page who take the indicated action, whether it’s downloading a white paper or purchasing merchandise.
- Click density: measures the amount of clicks on each “zone” of the web page (including links, images, text and white space) to show on which spots users are active, viewing and clicking, and which zones they ignore.
Analyzing website traffic is crucial, and if you’re engaged in online marketing and a small business, these website metrics are especially vital for you to increase targeted Web site traffic.