Meet Gary Hennerberg, One of America’s
Top Direct Marketing and SEO Consultants

 

Gary Hennerberg is considered among America’s top direct marketing consultants by Target Marketing Magazine.  He has been a direct marketing professional since 1978 and an independent direct marketing consultant and direct mail copywriter since 1992.  As technology has added more media choices for direct response marketing, his experience has expanded into internet-based marketing with his expertise in marketing with SEO copywriting services.

 

He is in demand for his ability to blend analytics and copywriting.  Through a process he calls “whole brain marketing” he has beat long-time control programs and launched new business ventures.  American Writers and Artists, recognized as the premier training program for direct response copywriters, have said his clients call his process “gold.”  In fact, Hennerberg has been on the AWAI Copywriter Bootcamp faculty training aspiring copywriters, since 2005. 

 

Hennerberg has conceptualized, developed, and reinvented scores of successful programs for direct mail marketing companies through innovative thinking and a fresh approach to solving direct marketing problems.  His direct marketing consultancy, Hennerberg Group, Inc., develops marketing strategy through analysis, planning, research, creative direction and implementation.  He believes that marketers should think of themselves as direct marketing investment portfolio managers, and he examines and recommends direct marketing programs that promise to have the highest return on investment.

 

His direct marketing agency in the Dallas area has worked with over 100 consumer, business-to-business, and non-profit direct response companies and categories.  He has used a wide variety of media including traditional direct mail advertising, catalogs, and print, and now extends to the development of internet-based marketing via websites, email, and other emerging new electronic media.   Hennerberg Group, Inc. is a Sub-Chapter S Corporation, which relieves clients of employee tax withholding.  A Federal Tax ID number is provided with all invoices.

 

His mission is to do what’s right for the client.  And client testimonials and accomplishments validate that he has lead them to greater profitability.

 

His book, Direct Marketing Quantified: The Knowledge is in the Numbers, is available from Target Marketing Publishing.  He is also one of the editors of How to Create Successful Catalogs, a 450-page book first published in 1985 by Maxwell Sroge Publishing. 

 

He is the author of, or been quoted in, numerous direct marketing articles appearing in Tipline, Target Marketing Magazine, Inside Direct Mail, DM News, DMA Insider, and Direct Marketing Magazines.  He is also an in-demand and entertaining speaker known for his professional direct response experience and ability to explain in easy-to-understand language how to analyze direct mail statistics.  For more about Hennerberg’s direct marketing background and copywriting perspectives watch this video recorded at AWAI Copywriter Bootcamp.

 

Some of Hennerberg’s clients have engaged his consulting services to train and mentor people in direct marketing trends.  Hennerberg’s creative direct marketing ideas have won several awards and he has spoken at many conferences.  He is a graduate of the Direct Marketing Educational Foundation Collegiate Institute, the Wunderman Worldwide Direct Marketing Workshop, and he is a member of the Direct Marketing Association.

 

On Father’s Day 2004, Hennerberg’s treatise about what his father taught him about values and work ethic was published by advice columnist Dear Abby.