Direct Marketing Articles
and Related Interviews

Gary Hennerberg has published, or has been quoted in, over a dozen direct marketing articles in Target Marketing, Direct Marketing, and DM News magazines. His useful direct marketing articles are loaded with tips about using direct mail marketing strategy, database marketing, measuring your marketing effectiveness and web marketing.

 

Articles that Hennerberg has written and published in direct marketing publications:

• 4 Ways to Improve B-to-B Direct Mail from Target Marketing magazine
• The New Direct Mail List Frontier: Online-Generated Leads
• When You Need to Generate Sales Fast
• Gary Hennerberg's Four Part Series on Marketing Costs
• “Prospecting Done Right” from Target Marketing magazine
• “The Power of Referrals” from Target Marketing magazine
  
  

Strategy

• The Power of Referrals
• Art and Science of Back-End Marketing
• Direct Marketing as a Strategy
  
• Passing the Torch
  
  

Database Marketing

• Eight Steps to Energize Your Marketing Database
  
  

Measurement

• Direct Marketing Arithmetic Demystified
• Arithmetic of Getting Leads
• Reading Test Results
• Predicting Future Results — 17 Reports
• What’s Your Measurable Marketing IQ?
• Allocating Orders from Unknown Sources
  
  

Web Marketing

• Transferring Core Direct Marketing Competencies to the Web
• 17 Key E-Business Metrics
• Measuring Your Web site Profitability