Creative Services and Copywriting: 
Turnkey Direct Marketing Services

Hennerberg Group, Inc. provides virtually every service you expect from a direct mail advertising company and direct marketing agency. Direct mail advertising marketing services include:

• Direct Mail Copywriting
• Catalog Pagination and Copywriting
• Direct Mail Graphic Design
• Catalog Graphic Design
• Mailing List Recommendations
• Print Production Coordination
• Mailing Service Fulfillment

We are a direct mail advertising and direct marketing agency that understands how to effectively blend three key elements – lists, offer and creative - to assure your direct mail advertising marketing success.

The old way of thinking was the 40% of your direct mail advertising and marketing success was due to your mailing list, 40% due to your offer, and merely 20% of your success was due to direct mail advertising creative.

That way of thinking about your direct mail marketing campaign may have worked in the past, but it doesn’t any more. We have many direct mail advertising and marketing case histories that dictate otherwise.

Direct Mail Advertising Case #1:  We created a break-through piece for a consumer marketer that beat a long-standing control by 65%.  We achieved this by working with a great client who let us take over the creative and approved virtually everything.  We also oversaw list tests and production to make this program one that will deliver millions in incremental revenue.

Direct Mail Advertising Case #2: We refined a direct mail package that beat our client’s direct mail control package by an incredible 67%. Lists had been tested for years and refined by our client. Offers had been tested for years and provided some gain. But the gain from a complete new design and longer direct mail advertising sales copy was the primary difference that made this direct mail advertising program a huge winner.

Catalog Advertising Case #3: Our redesign and longer copy increased sales results by 23% for a catalog marketer. The catalog page count was increased from 24 to 32 pages to accommodate longer sales copy and more dramatic photos. Most importantly, the sales increase paid for the extra cost of producing the higher page count.

Direct Mail Advertising Case #4: For a credit-related offer, our newly configured direct mail advertising more than doubled in-bound telephone lead volume. The offer didn’t change. The lists were refined, but it was direct mail advertising creative tests that enabled us to exponentially increase results.

Direct Mail Advertising Case #5: For a business mailer, it was the attention-getting device we recommended and used in the creative that yielded our client an impressive 27% response rate.

Direct Mail Advertising Case #6: This is about the one that got away. We tried and tried to beat the direct mail advertising control. Our results were impressive, but beating a long-established control is tough. What’s most important about this direct mail advertising case is what we learned: the offer and lists were at an optimum. It was the direct mail advertising creative techniques, the spin on urgency and call to action, and relying on driving emotion that made this control one we couldn’t beat. It may have got away, but we learned far more from the experience than we had ever imagined.

Our firm provides direct mail advertising and direct marketing agency services, but our goal isn’t to win creativity awards. It is for you to win by generating greater profits through direct mail advertising that sells.

See examples of our successes here.