Published Articles
Gary Hennerberg has published over a dozen articles in Target Marketing, Direct Marketing, and DM News magazines. His useful direct marketing articles are loaded with tips about using direct mail marketing strategy, database marketing, measuring your marketing effectiveness and web marketing.
Click on any article name, below, to read it.
Strategy
- The Power of Referrals
- Art and Science of Back-End Marketing
- Direct Marketing as a Strategy
- Passing the Torch
Database Marketing
Measurement
- Direct Marketing Arithmetic Demystified
- Arithmetic of Getting Leads
- Reading Test Results
- Predicting Future Results — 17 Reports
- What’s Your Measurable Marketing IQ?
- Allocating Orders from Unknown Sources
Web Marketing
