Need Results Now?
Learn from Gary Hennerberg
When America’s direct marketing and catalog marketing organizations need results now, they contact Gary Hennerberg.
Gary Hennerberg has conceptualized, developed, and reinvented scores of successful direct marketing programs through innovative thinking and a fresh approach to solving direct marketing problems. His direct marketing consultancy, Hennerberg Group, Inc. established in 1992, develops marketing strategy through analysis, planning, research, creative direction, and implementation. He believes that marketers should think of themselves as direct marketing investment portfolio managers, and he examines and recommends direct marketing programs that promise to have the highest return on investment. Since beginning his direct marketing career in 1978, he has worked with consumer, business-to-business, and agricultural products and services, and has used a wide variety of media including catalogs, direct mail, the web, print, and other media.
Hennerberg has won several direct marketing awards, including the 1994 Henry Hoke Award for the “most courageous solution to a difficult sales problem” for the Dickies catalog, selected from over 1,000 Echo Award entries worldwide. He has served on the Direct Marketing Educational Foundation Board of Trustees and was named the 1995 Direct Marketer of the Year by the Dallas-Fort Worth Direct Marketing Association. He has also won three Silver Echo Awards from the international competition sponsored by the Direct Marketing Association, and the Past President’s Award from the Chicago Association of Direct Marketing. He is a graduate of Fort Hays State University, The Direct Marketing Educational Foundation Collegiate Institute, and the Wunderman Worldwide Direct Marketing Workshop.
Hennerberg was listed as one of direct marketing’s top consultants by Target Marketing magazine, and is a consultant to one of Catalog Success Magazine’s Top 200 Catalogers. During his career he has worked with Young & Rubicam subsidiary CMF&Z, Western Publishing where he managed the Sesame Street Book Club, Maxwell Sroge Publishing, Unicover Corporation, and Metromail Corporation.
Active in the direct marketing community, Hennerberg speaks for the:
- Direct Marketing Association
- Direct Marketing Educational Foundation
- National Center for Database Marketing
- Institute for International Research
- Local direct marketing organizations.
He is one of the editors of How To Create Successful Catalogs, a 450-page book first published in 1984 by Maxwell Sroge Publishing, and is the creator and presenter of the Successful Direct Marketing Methods seminar and workshop, based on the book by direct marketing legend Bob Stone. He has created several seminars designed to quantify marketing performance and demystify marketing mathematics including:
- Measuring Marketing Performance
- Transferring Core Direct Marketing Competencies to the Web
- Net Metrics: Measuring The Effectiveness Of Your Web Site.
His articles have appeared in Tipline, DM News, DMA Insider, Target Marketing, and Direct Marketing magazines.
Hennerberg has also written an essay that received wide international coverage in the Dear Abby newspaper column on Father's Day, 2004. To read his special Father's Day tribute, click here.