How would you like to increase your response rates by up to 60% only 90 days from now?
Our clients have done that by applying our unique blend of proven sales copy, analytics and attention-getting graphics … to direct mail advertising, internet marketing, and more
Dear Marketer,
Direct marketers have turned around their programs when they’ve used our unique blend of direct marketing creative and analytic services. Let me share a few quick stories.
- Recently with a copywriting “tweak” of an 18 year-old direct
mail control package, response increased by 1.25 percentage points. Now
it will be rolled-out to 60 million consumers this year.
- We recently launched a new product via internet marketing … integrating search engine marketing and optimization (SEM and SEO), pay-per-click advertising (PPC), smart landing pages, social media and email marketing … with astonishing results.
- A while back we created a new direct mail package that beat a 9 year-old
control package by 60%. It turned around the program and is worth
millions.
- For a business-to-business offer, our package generated a 27% response rate in just 3 days … and for another b-2-b offer, our campaign produced a 51% gain over the control.
- For still another client we created a winning package that beat a long-standing control by (once again) 60%. Millions have been mailed internationally for this product.
Could you be next?
And are you game for a test?
Gary Hennerberg is considered a top direct marketing consultant by Target Marketing Magazine. In addition to his direct marketing analytic consulting expertise, he is also in-demand as a direct mail copywriter for his direct mail advertising and SEO copywriting services. He has been a direct marketing professional since 1978 and an independent direct mail consultant since 1992.
Hennerberg Group, Inc., provides turnkey direct marketing agency solutions across media including direct mail, websites, SEO, PPC, landing pages, Internet marketing, catalogs, print advertising and more.
We have increased direct marketing response rates dramatically for our clients and our creative now reaches millions of households and businesses annually via the mail and Internet. More and more, clients are engaging us to create online marketing programs that maximize search engine optimization, pay-per-click advertising, landing pages, email marketing and web analytics.
You may wonder how we’ve achieved such remarkable direct marketing results.
We succeed with “whole brain” direct marketing thinking. As direct marketing consultants, we consider your audience, offer, production, SEO copywriting techniques and yes, creative. Often we reposition products and the offer.
We know that we must put the prospective buyer first and identify what’s
in it for them.
We start the direct response selling message with the customer top-of-mind
and arrive with your product as the solution. We know how to use
data to sell the heart.
We use proven letter headline and lead formulas, too.
- Like the 4 U’s
- The 4 Legged Stool
- The Power of One
Apparently these formulas work or else you wouldn’t still be reading this letter.
So what will we do for you?
It all starts as soon as you send us your direct mail control, pay per click campaign, landing page, email promotion or website link.
We only accept direct mail advertising and internet marketing projects if we believe we can improve upon the results you’re already getting. If we agree to produce a new package for you, or tweak your control, it’s because we believe we can improve your response. But an improvement can’t be guaranteed. If any creative team makes that promise, then they haven’t learned yet that you don’t judge good creative, good creative judges you.You get personal attention
We only work with around a dozen clients each year.
Often our clients find us. Our work comes from referrals, our extensive network, articles we’ve written or presentations we’ve given. And now much of our work comes from direct marketers like you who are searching the Internet and find this website via organic search (which may be how you landed here). We know what we’re doing to optimize websites and landing pages. We can integrate direct mail and your online presence. Or use PURLs with direct mail to push customers to your website.
But back to my offer for you.
Send us your direct mail control package, website link, pay-per-click advertising campaign, landing page, or email marketing efforts and my design partner and I will get back to you with our best thinking about what we’d do differently. You’re under no obligation to do business with us. But in short order you’ll have our most thorough “whole brain” recommendations that incorporate strategic, creative, offer positioning and production considerations.
And let me add that if you’re not testing new creative or offers, or integrating your direct mail with online opportunities, you’re not going to grow. And while it may seem costly today to develop new creative, compare it to your postage bill. Or laying off staff. Or going out of business.
So do this now:
- Forward 3 samples of your direct mail control package to me, Gary Hennerberg, 5501 Willow Lane, Colleyville, TX 76034. Be sure to include your business card.
- Send your PPC campaign copy, landing pages, email promotions or your website link togary@hennerberg.com
- Or call me if you’d like to chat first: 817-318-8100
Give us about 3 business days to look over your creative. Then I’ll email you to ask when we can schedule 30 minutes to talk. Remember, you’re under no obligation to do anything more than listen to our comments.
The next move is yours.
Read for yourself a case study of one of Hennerberg's successes. It was the cover story for Target Marketing magazine. Learn more.
