Hennerberg Group, Inc.Direct & Online Marketing; SEO Copywriting

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Energize your direct mail marketing programs with expert consulting, strategy, creative direction and direct mail advertising copywriting. 
E-mail or call today for your no-obligation telephone consultation.
—Gary Hennerberg

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Our Mission . . .

To provide insightful analysis, planning, creative direction, and forecasting to maximize the use of marketing dollars and ensure a responsible return on investment.

We do what is right for clients. We treat client budgets as if they are our own. And we believe excellence and success are achieved by thorough analysis and interpretation of past and present marketing efforts, planning, trusting intuition, and responding quickly to opportunity.


Professional Direct Marketing Since 1978 Direct Marketing Consultant Since 1992 Direct Marketing Agency Services Direct Mail Advertising Direct Mail Marketing Copywriting Direct Mail Design Catalog Copywriting and Design Direct Response Consulting Direct Response Advertising
Colleyville, Texas

What’s the recession-busting “killer app” that direct marketing and online marketing firms now use to make more money?

There’s a recession-busting “killer app” that’s generating sales – with low costs – for successful direct response sales organizations.  But what you may not realize is that the “killer app” is in the hands of an unlikely resource:  your copywriter.

Today’s copywriter must have an analytic mind along with direct response marketing know-how.  Just looking at keywords only scratches the surface of SEO copywriting.  Search engines suggest words, but have little or no regard for keyword and key phrase supply and demand.  The SEO copywriting services of 2010 must…
  1. Research keyword demand (how many searches are conducted on those words)

  2. Determine supply (the number of websites already using those keywords and key phrases)

  3. Develop the mathematical calculation to reveal which keywords and key phrases have the most potential to deliver results for you

Crunching the numbers and strategically using keywords and key phrases is the bait that draws traffic to your website.

But your copywriter’s work isn’t complete until those words and phrases are used to engage your prospect and lead them to buy.

Keyword Analysis + Sales Copywriting = Buyers

In 2010, you need a direct marketing online resource with the versatility to be both a keyword analyst and sales copywriter.

Today’s offline and online direct marketing success requires a copywriter – an analytic copywriter who is also a sales copywriter – to apply proven offline direct marketing disciplines to website copywriting and use proven email direct marketing tools to bring in the money.

Of course, it’s not just copywriting and keywords that will grow your business. 

Successful direct marketing techniques weave together the most likely buyer with targeted media choices … an irresistible offer that motivates … a call-to-action so smooth that the buyer doesn’t wait to respond … all designed with the user in mind to quickly navigate the online or offline experience.

So when you’re looking to upgrade your current direct response marketing program, you need a resource that has proven results and broad knowledge of both offline and online marketing tools

A resource with the versatility to analyze the right combination of demand, supply and profitable SEO keywords (using proprietary keyword value analysis tools) … deliver profit-producing online copywriting or create a compelling direct mail marketing idea… a resource that makes every character count in a subject line or pay-per-click ad so it gets opened… and who can analyze data and interpret the results for meaningful action.

Gary Hennerberg transforms your
direct marketing plans in 7 ways

  1. A proven direct marketing consultant who will integrate your online and offline marketing

  2. An experienced analytic and sales-producing copywriter who fulfills seo copywriting services, seo web design, develops a complete seo package, direct response copywriting, and autoresponder copy

  3. A track record of increasing response rates by 15% … 35% ... even 60%

  4. Direct marketing creative services that include copywriting and design whether it’s for updating website design SEO, an email direct marketing tool, direct mail advertising services, or print advertising.

  5. A direct marketing and search engine consultant who analyzes both website analytics or direct mail statistics

  6. A professional who will migrate your internet marketing online advertising whether you’re using catalogs or other offline media

  7. The affordable single-source who fulfills direct marketing agency services as well as online marketing agency services (but without the high cost of administrative staff and overhead)

If you sell using direct marketing online or offline … if you need to upgrade your advertising marketing online or searching for direct marketing tips … or are looking for an affordable SEO package … then please take a few moments to get to know us.  We offer professional direct marketing and SEO copywriting services, blending offline and online direct marketing strategies.

There is never a fee just to talk, and I guarantee that in just 15 minutes you’ll have new ideas that you hadn’t considered before.

Sincerely,
Gary Hennerberg
817-318-8100

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